15 Biggest Digital Marketing Mistakes!
Top Big Mistakes
- Buying Followers.
- Not Setting up Email Marketing or lack of.
- No Analytics systems installed. or monitoring.
- No target segmentation or targeting wrong Audience.
- Website not Mobile Ready. Which is not responsive or content not optimized for Mobile screens tablets etc.
- Slow Website. With increasing Mobile content consumption, faster websites on 4G with help of AMP, Page Speed have been increasingly Important.
- No Remarketing example for Abandoned carts, Repurchases etc
- Improper Social Media Marketing Automation or Syndication
- No Roadmap for digital marketing.
- No Customer or Audience Engagement.
- No Conversion Funnel.
- Not having Clear Marketing Goals.
- No synergy between marketing sales production teams.
- Not Over Reliance on External PR SEO or Marketing Agencies.
- Not Making Digital Marketing as an integral part of your company.
Other Thoughts and Explanation of some of the above points.
Not Integrating Digital Marketing with Regular Marketing and Sales department. Digital Marketing Teams and Traditional Media Teams should be Integrated. This will save time for pulling resources together. Example a regular Billboard Banner can be optimized for online Banner pay for click add. This is true for Traditional Public relation release which can be released online in a form of digital content.
After Setting up digital channels for marketing, its important to maintain them and have content scheduled for publishing. If any of the channels are abandoned they should rather be taken down. As audience gets very about the Brand. Planning Vision and commitment for specific channels are very important in Digital Marketing.
Adequate use of A/B testing. With Digital Marketing its easier to test different marketing campaigns on various slices of Audiences. Use of A/B testing should be promoted with help of Analytics.
Your Marketing Efforts should also include amazing Call to Action. example Find out more. Book today for free. etc.
Technological Fails. Its Very Important to Check and Test your digital campaigns before publishing them online, Its good to test Links Qr Codes Images size and resolution. Hashtags, co-branding partners .https://freebrandmanager.com/15-biggest-digital-marketing-mistakes/https://freebrandmanager.com/wp-content/uploads/2016/10/digital_marketing_mistakes-100638595-primary.idge_.jpghttps://freebrandmanager.com/wp-content/uploads/2016/10/digital_marketing_mistakes-100638595-primary.idge_-150x150.jpgDigital MarketingMistakes,SMMTop Big Mistakes Buying Followers. Not Setting up Email Marketing or lack of. No Analytics systems installed. or monitoring. No target segmentation or targeting wrong Audience. Website not Mobile Ready. Which is not responsive or content not optimized for Mobile screens tablets etc. Slow Website. With increasing Mobile content...umakantUmakant Chaudharieumakant@gmail.comAdministratorEmpowering Imagination! Umakant.info Digital Media Growth HackerFreeBrandManager.com