Branding Basics. Short Introduction
Brand is a name term design symbol or other feature that identifies as distinct. Brand can be one of the most important aspect of a business. And branding can be defined as.
Branding can include things like
- Smell and also other sensory elements
Brand Promise it’s deliverable and it can tap emotions and focus experience.
- Be credible
- Must have value
- Keep your promise
You can sell well with a promise
- Like from logo
- Caps invoice design
Getting Started at creating a brand developing a creative brief. A document that gives you direction on you creative brief. It should be only be brief.
- Information of about your company
- A business overview
- Project details
- Goals and objectives
- Competitive landscape
- Value proposition
And the above can be based on
- Communication preference
- Design preference
- budget requirements
- contact information