Brand is a name term design symbol or other feature that identifies as distinct. Brand can be one of the most important aspect of a business. And branding can be defined as. 

  • Distinction
  • Relationships
  • Trust
  • Communication

Branding can include things like

  • Name
  • Tagline
  • Graphics 
  • Colors
  • Smell and also other sensory elements

Brand Promise it’s deliverable and it can tap emotions and focus experience.

  • Be credible
  • Must have value
  • Keep your promise

You can sell well with a promise

  • Like from logo
  • Website
  • Caps invoice design

Getting Started at creating a brand developing a creative brief. A document that gives you direction on you creative brief. It should be only be brief.

  1. Information of about your company
  2. A business overview
  3. Project details
  4. Goals and objectives
  5. Competitive landscape
  6. Value proposition

And the above can be based on

  • Communication preference
  • Design preference
  • budget requirements
  • contact information
Brand basics Infograph freebrandmanager.com
Brand basics Infograph freebrandmanager.com
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