Stats Content Marketing Vs Advertising - FreeBrandManager.com
Stats Content Marketing Vs Advertising – FreeBrandManager.com

Both sound similar but they are not the same.
Content Marketing can be Images, copywriting, videos, which will help engage an audience.
Advertising is more like a sales Pitch. To buy your product which will solve their problem or enhance their life.
Content marketing is an useful resource for everyone. It’s easy to create and deploy and can be a great asset for small and medium size business.

What is included in Advertising

  • Email marketing of new products
  • Public Relation releases online or physical media
  • Banner
    • Online
      • Pay for click (PPC)
      • Pay per view,
      • Pay per lead
    • Physical
      • Advertisement Billboards
      • Bulletin Boards
      • Flyers posted on wall
      • Skywriting
      • Product Placements
  • Audio Advertisements
    • Physical
      • Shops
      • Radio Advertisements or Jingles
  • Video Advertisements
    • Television Commercials
    • Infomercials

What is included in Content Marketing

  • All Social Media Channels
    • Blogging
    • Blogging PR releases self-hosted or external or both
    • Linkedin
    • Facebook
    • Twitter
    • Others
  • All Online Digital Forums or Bulletin boards
  • CoBranding
  • Affiliate marketing

Difference between Content Marketing and Advertising

Content Marketing Advertising
Evergreen, has a longer shelf life Live only up to the allocated time duration
Earn Revenue example blendtec Spend Marketing Dollars
Dual sided or active interaction with your audience One sided relationship
Helps develop media assets and brand collateral May or may not help in building brand arsenal
Provides free publicity Is a paid form of publicity
Easy to implement, Any one can be a content marketer Harder to implement, needs commercial experts
Small and medium size company can implement blogs videos and images etc Needs bigger marketing budgets possible only for bigger organizations
Easy to implement Co-branding & Affiliate Marketing Programs , example amazon Harder to implement co-branding & affiliate marketing, needs negotiations and deals .

What I would recommend,

I would recommend Hybrid approach, targeting both organic and paid media.

How to develop hybrid approach,

  • Keyword research for content and display advertising
  • Affiliate marketing (can be used to make money or generate leads )
  • Co-Branding, tie-ups example. goPro and Redbull, Batman and Samsung
Stats Content Marketing Vs Advertising - FreeBrandManager.com
Content Marketing Vs Advertising – FreeBrandManager.com
https://freebrandmanager.com/wp-content/uploads/2016/09/content-versus-advertising.pnghttps://freebrandmanager.com/wp-content/uploads/2016/09/content-versus-advertising-150x150.pngumakantContentAdvertising,Blogging,Content Marketing,SMM,Social MediaBoth sound similar but they are not the same. Content Marketing can be Images, copywriting, videos, which will help engage an audience. Advertising is more like a sales Pitch. To buy your product which will solve their problem or enhance their life. Content marketing is an useful resource for everyone. It's easy...Your Digital Marketing Community.