Simply, what social media platform will help you for the highest return on investment. as per Investopedia, it’s how efficient your investments are in our case its time and budget, for the amount of goal achieved.
We can Measure ROI ( Return on Investment ) with help of Google Analytics, along with other tools.Here is one of my videos for Setting up Google Analytics for your blog.

What is ROI Infographics

Social Media Infographics freebrandmanager.com
Social Media Infographics freebrandmanager.com

Here is my table for various Social media platforms for ROI as per my experience and many other bloggers and educators.

 

Source Volume Relevance ROI
Twitter high low low
Facebook high low low
LInkedln low high high
Blogging high medium to high medium to high
blogger PR medium high high
Youtube high medium to high high

 

Social Media for highest ROI freebrandmanager.com Infograph
Social Media for highest ROI freebrandmanager.com Infograph

For Return on Investment, we have to formulate our Goals.

Goals

  1. Purchases or Sales , leads, Subscriptions, Email sign ups
  2. Reach , visitors discussion, Contact form inquiries
  3. Views likes, & follow.
  4. what is a success, for you ? How it will be measured. And what strategies to use which will be best for our business .

Market Research for Social media content Generation

  1. What do people want to know
  2. What do people wants?
  3. Make an SEO Audit
Highest ROI in Digital Marketing FreeBrandmanager.com
Highest ROI in Digital Marketing FreeBrandmanager.com

Tools for Analytics and Research for Content Generation.

  1. Google Adwords
  2. Google Insights
    1. Google Trends (Free Service )
    2. Google Correlate
    3. Google Consumer Surveys
  3. Google Analytics ( If you have your blog running already or your social media channels )
    1. Bounce rate
    2. Page hits and interest
  4. Crazy Egg
    1. Webpage Heat map ( only for blog)
  5. Kissmetrics 
  6. Cyfe 
  7. Jetpack for WordPress if your using WordPress
  8. Piwik.org self Hosted analytics

 

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