This post is for a beginner who is searching for what content marketing is. My post gives the reader basic beginner introduction to content marketing. Welcome to the world of Digital Marketing Marketing Online, Digital Communications etc.

Content marketing is Media you create to share your brand’s story online.  This content can be a valuable information for your audience. Content helps generate revenue. 

 

Content Marketing Infograph FreeBrandManager.com
Content Marketing Infograph FreeBrandManager.com

Content Marketing can be used as.

  • Measuring Success
  • Building Buzz
  • Making money
  • Adding customers
  • Enhancing purchase or buying
  • Brand Awareness
  • Assists Audience Research

Content Marketing Platforms.

  1. Website or blog
  2. facebook
  3. twitter
  4. Instagram
  5. google +
  6. Other social media Platforms

Content Marketing can be divided as 

  • Written Word
    • Blogs
    • Ebooks
  • Photos
    • Infographics
  • Videos
  • Audios
    • Podcasts

How to Measure Successful Content Marketing campaign.

  • Measuring Success
  • Building Buzz
  • Making money
  • Adding customers

We need to define what is success looks for us. example.

  • Website Leads generation.
  • Email Subscribers.
  • Customer engagement on forums.

Last step is to evaluate your success.

  1. What worked?
  2. What didn’t work?

Content marketing plan , its all about thinking like a publisher.

  • Plan content
  • Plan release

Overall content marketing plan . Please refer to our types of blog posts 

  • Big campaigns
  • Small Post
  • Events

Setting up Guidelines.

  • Rules and what is and isn’t okay to share.
  • Share with all staff.
  • Write in common language.

Training for content generation.

  • Teach Staff to use social media totally currently.
  • Make sure all content marketing staff knows what to share and how to use the tools.

How to Improve your content creation.

  • Practice it takes time.
  • You have to get better with practice.
  • You have to create more.

The most important job in content marketing is that of an Editor.

  • Responsible for content. They will check consistency.
    • Schedule Publishing.

Setting up Community manager. He has Information of company operations, Example problems.

  • The face and voice of the company online.
  • They need to have lots of different qualities.
    • Responsible for discussions
    • Communications
    • They should be able to write.
    • Platforms.
    • They have to understand the company more than anyone else.
    • Like example, if some service is down or platform is down so on.

Content Creator can be anyone in your company.

  • Responsible for creating images. text. audio or video to be shared online.
  • Creating various departments or sections for generated content.
    • Eg marketing depart creates content here.
    • Some other department creates content here.
    • It can be separated based on technology.
      • Some who is good with photographs.
      • Some will be good with writing.

Content generation can also be possible with help of external Copy Writing firm, SEO experts, Public relations writers.

Successful Content Marketing plan.

  • Plan Long term.
  • You have to create content continuously this is the key.
  • Observe other examples or what others are doing
  • What tools others are using and see how you can use it.
  • Have fun doing this.
  • We all love to create.
What every one is doing at Content Marketing
What every one is doing at Content Marketing
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